Huh, well,

I don't know if anyone remembers when I posted about the similarity between superhero comics and soap operas.

But this makes me feel just a little vindicated. :-)

That said, I'm not sure how successful this attempt at crossover marketing will be. As much as the similarities between comics and soap operas should actually appeal to that audience, I'm not sure the format does.

The common soap opera audience person tends to read for escapism, usually things like romance novels. An audience that spends 7 bucks on a romance novel may not be inclined to shell out 3 for something much much shorter. Trade Paperbacks might have better luck, being a longer story for their money.

Getting them introduced to comics that might appeal to their kids might be a good plan. I'm a little concerned about the negative stigma still surrounding comics though. There's still the notion that comics are "junk reading" and like video games, any positive effect they might have on a kid's willingness to read tends to be over looked.

Still, despite my cynical doubts, I'm really happy to see the attempt at least. I hope it works!